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Win a unique illustrated bike saddle - and do your bit for charity

Selle Royal (opens in new tab), a world-leading bicycle saddle brand, has commissioned 25 talented graphic illustrators, comic artists, product designers and animators from across Europe and America to illustrate an exclusive set of saddle-based artworks.

It's all part of Selle Royal's annual non-profit initiative, Project UP, which seeks to raise awareness of key societal issues – such as equality, environmental responsibility, obesity and poverty.

The artwork is based around five themes. The first series of five saddles, 'Love Today', was launched on 14th February, while the following four will celebrate International Women’s Day (opens in new tab) (8th March), Earth Day (opens in new tab) (22nd April), Bike to Work Day (15th May) and Children’s Day (opens in new tab) (1st June).

Only three of each eye-catching designs will be produced – but if you're lucky, you can win one for yourself...

How to enter

Selle Royal is making one of each saddle design available to the public via a free-to-enter social media competition (opens in new tab). Using the hashtags #sUPportProject and #Lovetoday, entrants are "encouraged to give examples of adversity in their life or how they overcame it."

Contributing to the Valentine's Day collection are Italian pop-culture illustrator Ale Giorgini (opens in new tab), gothic artist OniBaka (opens in new tab), cartoonist and illustrator Alberto Corradi (opens in new tab), animation specialist David Sossella (opens in new tab) and the NBA illustrator Francesco Poroli (opens in new tab), whose commissions have appeared in the New York Times and Il Sole 24 Ore.

Each artist will receive one of the additional two saddles sporting their design, with the third featuring in a museum exhibit that will later tour internationally.

To find out more about the design process involved and the aims of Project UP, head over to the Saddle Art page on the Selle Royal site (opens in new tab).

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Julia Sagar
Julia Sagar

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.