Are these new McDonald's print ads brilliant - or just confusing?

A trio of McDonald's print ads featuring roads running through different landscapes
(Image credit: McDonald's/Nord DDB Oslo)

It's no secret that we're fans of McDonald's' clever and innovative ad campaigns here at Creative Bloq, but we can't decide whether its newest posters are brilliant, or a little too confusing. The ads feature scenic road routes from the point of view of a car, with the road markings bearing the unmistakable McDonald's yellow, captioned "Eyes on the Fries". 

These beautiful Scandinavian landscapes and eye-catching minimalist designs are part of a campaign promoting road safety in Norway, encouraging McDonald's visitors not to eat and drive. But while they're bold and minimal ads, we're not sure the message is entirely clear - so it's unlikely to be making it onto our best print ads roundup.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.