Coca-Cola launches print ads you can actually hear

In an increasingly digital advertising landscape, print ads have to get a little clever if they want to stand out from animated sidebars or promoted tweets. So for its latest European campaign, Coca-Cola has tapped into the power of sound and brand familiarity to grab people's attention.

Confidently called "The First Print Ads You Can Hear", these photographic images challenge viewers not to hear a series of actions. These include a cap being prised off a cool bottle of Coke, and a fizzy glass of the good stuff busily bubbling away.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.