Coca-Cola celebrates heritage with bespoke typeface

TCCC Unity font

Coca-Cola has unveiled a new bespoke typeface for the first time in its corporate history. The geometric design is built for both physical and digital platforms, and contains a nod to Coca-Cola's design heritage – namely its famous cursive font logo.

Revealed on 5 January by Coca-Cola's vice president of global design, James Sommerville, the new font is known as TCCC Unity, which takes its initials from The Coca-Cola Company.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.