A designer's guide to typography and fonts

If there's one area of design that's sure to provoke divisive opinions, it's fonts and typography. Logo designs and rebrands can succeed or fail based on their choice of font, but what is it about typography and wordmarks that gets people so riled up?

The answer is that there's a lot more to typography design than meets the eye. In fact there are a range of rules and technical terms relating to the construction and make up of fonts that most people simply don't know about – you can find these in our typography design post.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.