IBM ditches $1m annual Helvetica bill with new font

US technology company IBM is responsible for creating three of the most recognisable letters in the world. Well, that's according to Mike Abbink, IBM's executive creative director of brand experience and design – and the man behind the company's bespoke new free font, IBM Plex.

Designed by Paul Rand in 1956, the IBM logo – which sees the company's initials broken into eight distinct bars – remains one of the world’s most distinctive pieces of branding today. Earlier this month, the firm added another milestone to its design heritage by launching its first-ever “bespoke” font in beta.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.