The roadmap for IBM’s modern design ethos was set out in the 1950s with the hiring of design consultant Eliot Noyes, who’d worked at the Museum of Modern Art in New York. He brought influences like Charles and Ray Eames, Eero Saarinen and Isamu Noguchi to bear on the company’s industrial design, and hired Paul Rand (opens in new tab) to create the IBM visual identity in 1956. This move was repeated with the refresh in 1972.
Discover the evolution of the IBM logo below:
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