Radical type takes centre stage of TV channel rebrand

Channel 4

The new font Channel 4 is using

Since it launched back in 1982, Channel 4's whirling crystalline logo has been the cornerstone of their public image. Now a new rebrand by DBLG and SQUA breaks down the logo and scatters it through the channel's idents.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.