Radical type takes centre stage of TV channel rebrand

Channel 4

The new font Channel 4 is using

Since it launched back in 1982, Channel 4's whirling crystalline logo has been the cornerstone of their public image. Now a new rebrand by DBLG and SQUA breaks down the logo and scatters it through the channel's idents.

The rebrand gives new life to the deconstructed logo concept

The rebrand gives new life to the deconstructed logo concept

Directed by Jonathan Glazer, the rebrand reflects Channel 4's remit of focusing on diversity and taking creative risks.

"We created to design a system that was playful, surprising, ever changing and above all colourful," DBLG explains in this blog post.

Coupled with a new bespoke font created by Brody Associates, this is the biggest image overhaul Channel 4 has undertaken in 10 years. The new imagery has already been incorporated into the design of the Channel 4 News and offices.

See how the design developed and get a glimpse of what to expect from Channel 4 by watching the rebrand in action below.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.