Since it launched back in 1982, Channel 4's whirling crystalline logo has been the cornerstone of their public image. Now a new rebrand by DBLG (opens in new tab) and SQUA (opens in new tab) breaks down the logo and scatters it through the channel's idents.
Directed by Jonathan Glazer, the rebrand reflects Channel 4's remit of focusing on diversity and taking creative risks.
"We created to design a system that was playful, surprising, ever changing and above all colourful," DBLG explains in this blog post (opens in new tab).
Coupled with a new bespoke font created by Brody Associates (opens in new tab), this is the biggest image overhaul Channel 4 has undertaken in 10 years. The new imagery has already been incorporated into the design of the Channel 4 News and offices.
See how the design developed and get a glimpse of what to expect from Channel 4 by watching the rebrand in action below.
Liked this? Read these!
- MTV rebrand brings the look of the web to TV (opens in new tab)
- How to completely rebrand a company (opens in new tab)
- Film4 reinvents the movie channel ident (opens in new tab)
