Film4 reinvents the movie channel ident

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The new idents for Britain's top free-to-air cinema channel are rather special. Can you spot the hidden movie references?

Film4, the UK's number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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