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Film4 reinvents the movie channel ident

Film4, the UK's number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.

A reinvention of the channel's pre-existing idents, which were introduced when Film4 became free-to-air in 2006, the new idents, shot across five different locations, pay homage to moments of cinematic history whilst including covert references for the more discerning film fan. (How many can you spot?)

The idents were conceived, designed and directed by independent design agency ManvsMachine (opens in new tab) under the creative directorship of Daniel Chase, head of on-air promotions for 4Creative (opens in new tab), Channel 4's own creative agency.

Check out the 'Making of' video below...

Have you seen a TV ident that blew you away? Tell us about it in the comments!

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.