Film4 reinvents the movie channel ident

Inspiration
By published

The new idents for Britain's top free-to-air cinema channel are rather special. Can you spot the hidden movie references?

Film4, the UK's number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.

The idents were conceived, designed and directed by independent design agency ManvsMachine under the creative directorship of Daniel Chase, head of on-air promotions for 4Creative, Channel 4's own creative agency.

Check out the 'Making of' video below...

Have you seen a TV ident that blew you away? Tell us about it in the comments!

Tom May
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.