The optical illusion you probably won't want to work out

McDonalds poster
(Image credit: McDonalds Thailand)

However you might feel about McDonald's, there's no denying its marketing team has some creative flair. At first glance, these new images released last week for McDonald's Thailand could easily be part of yet another seductive aftershave campaign. Soft, low lighting. Two pairs of lips about to kiss. But look a little closer, and they immediately go from from hot to horrifying. Yes, one of their noses is sprinkled with sesame seeds. Yes, their lips are made of beef, Yes, they are a burger. Yes, we wish we could unsee this optical illusion too. 

The ads, created by TBWA Thailand, were posted to McDonald's Thailand's social media channels to mark Valentines Day last week (which at least means there is some logic to the meat-snog). The words 'i'm lovin' it' are thrown in for good measure – though the ads take the slogan a little too literally for us. Don't expect to see these on our list of the best print ads ever any time soon.  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.