Minimalist McDonald's ads use fries to guide motorists

McDonald's fries posters
(Image credit: TBWA\Paris)

Have you ever been so hungry that you didn't know where to turn? If so, McDonald's is here to help thanks a set of minimalist posters that sit up there with the best print ads we've ever seen.

Designed by TBWA\Paris for McDonald's France, this series of bright and cheerful out-of-home adverts turns McDonald's French fries into directional arrows that lead motorists to the fast food chain's nearest drive thru.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.