The 12 best London Underground posters

The London Underground is celebrating its 160 year anniversary this year, making it the oldest underground railway system in the world. It also has some of the most iconic branding ever created, including the roundel, map and London Underground posters. But things weren't always this way. At the turn of the 20th century, the London Underground was considered overcrowded and dirty, and was in desperate need of a makeover in public perception. 

Enter Frank Pick, creator of the London Underground brand strategy. Pick was appalled at the previous marketing strategy of the tube and in 1908 was given publicity as one of his responsibilities. 

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