The 12 best London Underground posters

The London Underground is celebrating its 160 year anniversary this year, making it the oldest underground railway system in the world. It also has some of the most iconic branding ever created, including the roundel, map and London Underground posters. But things weren't always this way. At the turn of the 20th century, the London Underground was considered overcrowded and dirty, and was in desperate need of a makeover in public perception. 

Enter Frank Pick, creator of the London Underground brand strategy. Pick was appalled at the previous marketing strategy of the tube and in 1908 was given publicity as one of his responsibilities. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.