The 12 best London Underground posters

The London Underground is celebrating its 160 year anniversary this year, making it the oldest underground railway system in the world. It also has some of the most iconic branding ever created, including the roundel, map and London Underground posters. But things weren't always this way. At the turn of the 20th century, the London Underground was considered overcrowded and dirty, and was in desperate need of a makeover in public perception. 

Enter Frank Pick, creator of the London Underground brand strategy. Pick was appalled at the previous marketing strategy of the tube and in 1908 was given publicity as one of his responsibilities. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.