Is Tiffany’s ad campaign the worst of the year?

Tiffany ad campaign
(Image credit: Tiffany & Co)

Derivative, tired, vapid, offensive. Tiffany & Co's latest campaign has had everything thrown at and could just be in line to be crowned worst campaign of the year. Its rather obvious attempt to "youthify" the iconic jewellery brand has been savaged by advertising gurus, mothers and even the generation Y and Z audience that it seeks win over.

The street and social media campaign uses surly models and the tagline “Not Your Mother’s Tiffany” in a bid to refresh the brand's appeal for a younger customer. Even the use of street posters seems designed to ooze edginess, but it's backfired in a way that could surely have been foreseen (see our collection of the best print ads of all time for more successful campaigns).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.