Nike and Tiffany & Co. is a branding odd couple – and fans are unsettled

Tiffany x Nike; a pair of black sneakers with a green tick
(Image credit: Tiffany and Co. / Nike)

The upcoming Tiffany & Co. and Nike brand collaboration has been met with mixed responses from fans. For Tiffany & Co, it's an opportunity to try appeal to a younger audience. For Nike, it's tied into the 40th anniversary of the beloved Air Force 1 sneaker. But is this one of the most mismatched brand alliances in years?

The Tiffany & Co. x Nike Air Force 1 Low '1837' collaboration is coming on 7 March, but was announced last year, and sneakerheads are already jokingly mocking the design. 'Just do it' is the tagline but perhaps it should have been 'Just do more', is the message from fans. Design collaborations, and the best rebrands, can reinvigorate a company, but it's a thin line to tread and will always be in danger of putting off as many people as it impresses.

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.