Nike tagline voted most memorable brand slogan

Nike swoosh logo

The famous Nike Swoosh is only part of an effective piece of branding. Accompanying it is a tagline that's so memorable it probably comes to mind when you look at the logo. In fact the tagline is so successful, a recent survey revealed that 'Just Do It' is the most memorable brand slogan for consumers. 

In a survey by design agency Sparkloop, out of a sample of 1,000 participants aged between 18 and 65, nearly half of respondents (44.65 per cent) were able to recall the slogan on the spot. Pipped to the post were Tesco's and McDonald's taglines: 'Every Little Helps' and 'I'm Loving It'.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.