Controversial Netflix ad draws anger online

Sweet Tooth Netflix poster
(Image credit: Netflix)

Many of our favourite examples of print advertising court controversy, but it's a fine balancing act. Get it wrong, and and ad can fall off the edge (of edginess) and end up looking plain old tasteless. And judging by the reaction online, Netflix's latest ad may have got it wrong.

Today's issue of USA Today carries a front page story declaring that hybrid human/animal babies are being born across the US. Except, it doesn't. The 'story' is actually an ad for Netflix's new show, Sweet Tooth – and while many of the best print ads will make you double-take, this 'fake news' seems to have rubbed many up the wrong way.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.