These are the only blue McDonald's arches in the world

McDonald's Golden Arches are instantly recognisable to consumers living all over the world. And you'd be forgiven for assuming McDonald's has such a tight grip on the symbol that they're also exactly the same world over. Right? Wrong, actually. And here's why. 

There's one place on this planet where the ubiquitous golden arches are nowhere to be seen. In fact, they're blue. Yes, blue. It's hard to believe but the local authority in Sedona, Arizona was able to put its own aesthetic needs above the might of McDonald's, and transform the logo from golden to teal – a claim to fame also held by Paris and Brussels (which have white arches alongside the traditional gold). Who knew folk could use their own ideas of good logo design to bargain with such a heavyweight company?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.