Pantone's new colour chart has a seriously surprising purpose

(Image credit: Pantone)

We know Pantone has a penchant for collaborating on moments of cultural significance, but its most recent partnership is for a slightly different cause. Yup, Pantone has joined forces with water brand Highland Spring in a campaign to get the world drinking more, you've guessed it, water. 

Under the guidance of a top nutritionist, Pantone and Highland Spring have created the Pee Healthy Guide – a colour chart that helps you to chart your hydration levels. Though the concept totally works, this is pretty wee-ird, right? And you probably don't need to know much about colour theory to guess the hues involved.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.