Apple tweaks its famous logo (and people are unhappy)

Apple's most recent product launch event was a colourful one. Available in seven shades, the new iMac is arguably the company's boldest and brightest new machine in a long time. And in an ad for the updated all-in-one, Apple has revived its beloved rainbow logo. But as some have spotted, it isn't quite the design we know and love.

Designed in 1975, Apple's is one of the best logos of all time – and the colourful original is perhaps the most iconic of them all. Many were delighted to spot it flash up at the end of the new iMac ad (below). But on closer inspection, the colours don't quite match up with the original. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.