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Apple tweaks its famous logo (and people are unhappy)

Apple's most recent product launch event was a colourful one. Available in seven shades, the new iMac is arguably the company's boldest and brightest new machine in a long time. And in an ad for the updated all-in-one, Apple has revived its beloved rainbow logo. But as some have spotted, it isn't quite the design we know and love.

Designed in 1975, Apple's is one of the best logos of all time – and the colourful original is perhaps the most iconic of them all. Many were delighted to spot it flash up at the end of the new iMac ad (below). But on closer inspection, the colours don't quite match up with the original. 

Apple logo

1975 (left) vs 2021 (right) (Image credit: Apple/Future owns)

The colours in the new 2021 version are darker and duller than those of the 1975 original, something that's particularly noticeable when it comes to the top green and bottom blue shades. When placed side-by-side with its predecessor, the 'colourful' new logo looks much more muted. And not everyone is loving it.

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"The 1977 version looks way more fresh and appealing," one Redditor comments (opens in new tab). "The 2021 version looks like someone tried to do something different with an uncalibrated monitor.” Another adds, "Personally I prefer old version, the new version is uninviting."

But it turns out there's a reason for the altered appearance. As many other users have pointed out, the colours in the new logo correspond exactly to the colours of the new iMac. With that in mind, this is much more likely to be a one-off logo for the iMac launch rather than a retroactive edit of the existing rainbow logo (which, by the way, we'd love to see make its often rumoured comeback). 

2021 iMac

The 'new' design is a nod to the colours of the new iMac (Image credit: Apple)

If you're looking for more news from last week's product launch, check out the 5 biggest surprises from Apple's event last week. And you'll find all the best offers on all manner of Apple products over on our main Apple deals page.

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).