Is Apple about to bring back its rainbow logo?

Apple devices with rainbow logo
(Image credit: MacRumors)

Apple's rainbow logo might be about to make a comeback, if a report from MacRumors is to be believed. The multi-coloured design, which served as Apple's logo from 1977, was replaced by a single colour version in 1999.

If Apple does decide to bring back its old logo, it wouldn't be the first brand to rely on its heritage. Our guide to logo design takes a look at how 'retro branding' is a popular move for companies looking to reawaken affection in consumers.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.