Design legend Sir Jony Ive leaves Apple to launch his own creative business

Jony Ive and Apple CEO Tim Cook
Jony Ive and Apple CEO Tim Cook [Image: VCG/VCG via Getty Images] (Image credit: Getty Images)

Sir Jony Ive, Apple's chief design officer, announced yesterday that he will be leaving the company, after nearly 30 years of service. Famous for designing some of Apple's most recognisable and revolutionary products, including the iPod and iPhone, Ive has left to set up his own creative company.

Having led Apple's design team since 1996, Ive was responsible for helping to turn the company's fortunes around by creating some of the most influential pieces of industrial design, starting with the iMac in 1998.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.