Apple announced a lot of new products at this week's Spring Loaded event, but the one that really got people talking was the brand new iMac. Redesigned for the first time since 2012, the new all-in-one offers a refreshing burst of colour after years of silvery-grey. But as many have spotted, the new look is also a nod to the iMac's past.
Available in seven hues, the new iMac is the most colourful Mac since, well, the iMac. Specifically 1998's iMac G3, which famously came in five very bright colours. Yep, it seems the new iMac is very much a throwback to one of the most popular Apple computers of all time. Looks like our best computers for graphic design list is about to get brighter.
Apple has been embracing colour recently, in what seems like a nod to its vibrant past (we just wish the rainbow logo would make a comeback). But the new iMac is the most colourful new product yet – and we're here for it.
Indeed, it can't be a coincidence that the new iMac colours are so similar to those of the iMac G3. Blue, green, red, orange and purple are all present and correct in the new line up, and Apple fans are loving the throwback to simpler times.
The evolution of technology is astonishing. Truly exponential engineering wise. Yet visually, it looks like Apple really said “throwback Thursday” with the latest instalment of iMacs iMac G3 (1998) to iMac M1 (2021). Colour is back baby. #AppleEvent pic.twitter.com/ldbtbnyKXdApril 21, 2021
Omg the iMac colors are like an iMac 1998 throwback I love it 🤩 #AppleEventApril 20, 2021
New iMac: while I personally would be nervous to get it in a colour I am so glad that this sort of fun is returning to the Mac. It’s an old school throwback.April 21, 2021
Like last year's iPad Air 4, the new iMac marks a move away from the industrial, utilitarian design of the last decade. And with the noughties' tech aesthetic making something of a comeback, we're not entirely surprised to see the return of the rainbow.
It was about time the iMac was given a fresh coat of paint – and Apple certainly didn't disappoint. We can't wait to get our hands on the new machine (orange for us, please). If you want the best kit available right here and now, check out the best Mac deals below, and be sure to swing by our main Apple deals page.