Apple's hilarious AirTag design restriction revealed

One of the least surprising aspects of Apple's product reveal event this week was the introduction of AirTags, the company's Tile-esque location trackers. Comprehensively leaked for months, it's fair to say we expected to be writing about AirTags this week. But we weren't expecting to be writing about them in relation to the word horseshit. 

No, that's not how we're describing AirTags (like you, we haven't got our hands on them yet – they're out on 30 April). We're sure they're great. But Apple won't be letting you customise them with certain words or emoji combinations as an engraving – including everybody's favourites symbols: Horse Face and Steaming Pile of Poo. (Check out our best Apple deals page if you're looking for some deals that don't stink.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.