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Want to own Apple's original rainbow logo?

Apple's marketing wasn't always the sleek, silvery-grey affair it is today – indeed, there was a time when it burst with colour. And now you can own a rainbow-hued piece of Apple history, as a vintage 1978 retail sign is up for grabs in an online auction ending in two days. All you need to do is make a minimum bid of $20,000. Easy. 

The sign simply features the words 'apple computer' (all lower case) below a giant Apple logo. Whether rainbow-coloured or plain black, Apple's mark is unmistakable. No wonder it's one of our best logos of all time. 

Apple retail sign

Those colours make us happy (Image credit: Nate D. Sanders Auctions)

According to Nate D. Sanders Auctions (opens in new tab), the sign didn't actually belong to an Apple retail store. It was displayed by an authorised reseller who first learned about Apple after attending a 1976 computer conference. The sign is "yellowed", but those all-important rainbow colours are "bright and in good condition". 

Seeing the rainbow logo again, we can't help but miss the the colourful charm of the old Apple aesthetic. We'd love to see the retro apple make a comeback (and it was rumoured to be happening last year). Also charming are the old apple's imperfect proportions – it appears to have something of a hunchback compared with the current logo, said to be based on perfect circles (below).

Apple logo

Sure, okay (Image credit: Fast Company)

We learned a few amazing facts from the Apple logo's original designer Rob Janoff last year. If you think $20,000 is a lot for a retail sign, wait until you hear how much it cost to digitise the apple. Check out our interview here

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).