Want to own Apple's original rainbow logo?

Apple's marketing wasn't always the sleek, silvery-grey affair it is today – indeed, there was a time when it burst with colour. And now you can own a rainbow-hued piece of Apple history, as a vintage 1978 retail sign is up for grabs in an online auction ending in two days. All you need to do is make a minimum bid of $20,000. Easy. 

The sign simply features the words 'apple computer' (all lower case) below a giant Apple logo. Whether rainbow-coloured or plain black, Apple's mark is unmistakable. No wonder it's one of our best logos of all time. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.