Adobe Firefly could be the future of AI art – and you can try it right now

Adobe Firefly
(Image credit: Adobe/Future)

In the art and design worlds, little is more contentious right now than generative AI models. From ChatGPT to DALL-E 2, AI content generators are surrounded by questions around ethics and copyright. So it's perhaps little surprise that Adobe's announcement of its own generative AI models is so focussed on transparency, ethics and content credentials.

Adobe today announced Firefly, a family of generative AI models "designed to be safe for commercial use." The tools, including tech-to-image generation, will be first integrated into Adobe Express, Photoshop and Illustrator, and Firefly is available in beta starting today. (Check out the best Adobe Creative Cloud deals available now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.