Viral Twitter thread compares advertising then and now

We know the world of advertising has lost some of its magic and mystique. It's no longer one Old Fashioned after another like the world portrayed in Mad Men, nor continual lunches, dinners and industry events. But a Twitter thread has gone viral by suggesting that things are a lot worse than that. It seems that the industry's losing its creative spark – and the examples back that up.

The thread contains a series of 'then and now' comparisons that puts classic ads of the past alongside more recent, much less creative ads from the same brands. From Absolut Vodka to Apple, Porsche and Louis Vuitton, the examples seem to suggest that advertising creatives just aren't trying any more (for some examples of truly creative ads, see our pick of the best print ads of all time).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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