This BMW vs Mercedes logo ad is driving Reddit wild

Fan-made BMW ad showing the Mercedes logo transforming into the BMW logo
(Image credit: Mercedes/BMW)

We've seen plenty of brand beef in our time, with corporations taking swipes at each other (to varying degrees of success). Get it right, and a brand can seriously undermine a competitor while raising a chuckle in the process. Here's one example that's currently going wild on Reddit.

The ad, ostensibly for BMW, shows the Mercedes logo transforming into the BMW logo as it starts spinning, with the motion blur turning the famous star into the famous propeller. It's currently the most popular post on Reddit's r/DesignPorn page – but we're not sure if it's quite as clever as it looks. (Looking for inspiration? Check out the best print ads of all time). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.