Amazon's 'bestselling' urine energy drink features a disturbingly ingenious design

Release Energy bottle
(Image credit: Channel 4)

Notorious UK prankster Oohbah Butler recently launched an attack on online retail powerhouse Amazon – repackaging bottles of delivery drivers' pee to sell on the site. The goal? Achieve the coveted 'best seller' badge and in turn, highlight Amazon's allegedly morally dubious policies. You know, the ones that supposedly discourages workers from taking simple bathroom breaks? No wonder the outskirts of Amazon fulfilment centres are pee bottle graveyards. 

In a revelatory, and quite frankly disturbing exposé, Butler chronicles his journey, 'harvesting' the product and refining its identity before exploiting Amazon's troublingly loose policy around the trading of consumables. The project was alarmingly successful – and it's all thanks to some ingeniously crafty design. For a selection of less biohazardous designs, check out our collection of inspiring packaging designs).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.