Amazon's controversial new star system is getting bad reviews

Amazon product page screenshot
(Image credit: Future)

As any web designer will attest, tiny design choices have a huge impact on usability and accessibility. A pixel out of place or, more realistically, a button out of place, can transform the viewer's experience. Which might explain why Amazon's new star rating design is causing such controversy.

If you've searched for something to buy on Amazon lately, you might have noticed that the site no longer displays up to five consecutive stars to denote the current product rating. Instead, it now shows a single star, along with a number to show the average rating. (Looking for inspiration? Check out the top web design trends to look out for this year.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.