Finally, branding that makes giving up nicotine look fun

Some of Blip's NRT product range
(Image credit: Blip)

Over decades, huge sums of money have been thrown at branding cigarettes. From the Marlboro man to Edward Bernays' cynical exploitation of the feminist movement to promote smoking among women, smoking was long sold as something cool and liberating.

Smoking may have lost its appeal among younger generations, but vaping has taken its place. It's no longer film stars that make the product look desirable but Instagram content creators using aerosol trails for atmospheric photos. Most branding for products to quit has always been terribly staid in comparison. But Blip looks delightfully different – and more like something you would find in a confectionery store than at a chemists (see our pick of the best new logos for more branding inspiration)


♬ 오리지널 사운드 - NewJeans

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.