What Cake R U: The viral career quiz that's all over Instagram

What Cake R U
(Image credit: CakeResume/Future)

Ever wondered what type of cake you are, and how that might affect your job prospects? Us neither – but the viral success of a new dessert-themed quiz suggests social media users are hungry for palatable job advice. 

'What Cake R U?' is a delightful pixel art-style website that offers users various multiple-choice questions about life in the fictional Job Hunting Village. The quiz, created by Asian job hunting platform CakeResume, then tells the user what cake they are – along with their strengths, weaknesses and, yes, a few role recommendations. Apparently I'm a 'Layer Cake' who ought to be a chef or an athlete. If only somebody had told me that before I went into journalism.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.