This provocative billboard ad is making a splash

Elvie billboard showing weightlifting woman appearing to pee
(Image credit: Elvie)

We're no strangers to provocative billboard ads – pretty much every week we see something that makes us double-take. But here's a new campaign that's quite literally making a splash. 

Women's health brand Elvie has launched a striking new promotional poster featuring a woman lifting weights and peeing. As in, there's actual liquid coming out of the poster. It's certainly a first – and it comes with an important message. (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.