Why Lensa's viral AI Magic Avatar tool is infuriating artists

(Image credit: Prisma)

It's been quite the year for AI art, with tools like DALL-E 2 and Stable Diffusion grabbing headlines thanks to their scarily impressive text-to-image capabilities. But while often impressive, AI art is also a little murky when it comes to ethics – and the latest viral app is proving the most controversial yet.

Lensa has been topping app store charts for the last few days, with its 'Magic Avatar' feature creating painterly AI selfies that your social media feed is probably awash with right now. But many are concerned that the tech, based on Stable Diffusion, is co-opting artists' work. (New to AI art? Check out out guide on how to use DALL-E 2.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.