The Ozempic logo has a clever but controversial secret

Ozempic logo
(Image credit: NurPhoto via Getty Images)

Drug branding usually works a little differently to other sectors. The naming of products is a linguistic art, there are strict rules about what can be shown (and what must be shown) on packaging, and many countries have restrictions against direct-to-consumer marketing. This might explain why even the biggest pharma companies haven't tended to give a lot of attention to logo design.

Few medications have memorable logos, with the Eli Lilly's Prozac perhaps being one of the rare exceptions with its radiant sun in the 'O'. That product became a household name in the '90s. Today, Novo Nordisk's Ozempic has acheived similar fame, and it also has one of the cleverest drug logos yet (see our pick of the best logos of the 1960s for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.