The best logos of the 1960s

A Woolmark ad in Piccadilly Circus, London, in the 1960s
A Woolmark ad in London in the 1960s (Image credit: Woolmark)

From mini skirts to mods and rockers, civil rights to women’s lib, the 1960s was a time of social change, hedonism and counter-cultural movements, where vision, creativity and innovation spread from placards and protest to fashion and music – and even corporate identities. 

Experimental design took hold against a backdrop of pop art, op art, minimalism and conceptual art. And the logos of the 1960s embraced abstract techniques, psychedelic tendencies, emotion and humour.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.