Chinese ad agency fined for sexist drink ad

Just when you think things are advancing, along comes an advertising campaign like the one for the Five Doctors collagen peptide drink in China. A series of adverts shown on digital billboards in residential buildings urged women to consume the product for its purported anti-ageing properties in order to appease angry husbands.

The advertising firm Red Dates Culture Company has been fined 480,000 yuan (US$67,000) and the company itself 400,000 yuan for breaching rules upholding “good social customs”. But that's unlikely to end the use of sexist tropes in Chinese advertising (see our pick of the best billboard advertising for better approaches).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.