McDonald's raises eyebrows (again) with brilliant new ad

McDonald's eyebrows advert
(Image credit: McDonald's)

Perhaps the pinnacle of branding success is when a logo isn't necessary anymore. The latest eyebrow-raising McDonald's advert proves again that the fastfood brand is one of those cases.

The fast-food brand has realised that we all carry the McDonald's logo with us everywhere - on our faces. We already saw it inviting us to 'raise our arches' earlier in the year, and it's taking advantage of its discovery again in a traffic-stopping new spot that's brilliantly contagious (see our pick of the best branding books for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.