What the fnack is going on with Fanta's latest ad campaign?

Fanta fnacking campaign
(Image credit: Fanta India)

Fanta belongs to Coca-Cola, an enormous multinational company with an advertising budget that dwarfs some countries' GDPs. But despite all that cash, it still occasionally drops a clanger, and the latest campaign from Fanta is causing some bemusement.

The brand has decided that the act of drinking Fanta while consuming a snack deserves its own word in the dictionary in India. It wants people in India to call this Fnacking. It's not going to make our pick of the best print adverts.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.