I was dubious about Volkswagen's ChatGPT AI reveal at CES 2024, but now I've changed my mind

dashboard of a Volkswagen car
(Image credit: Volkswagen)

When I first saw the announcement at CES 2024 that Volkswagen is integrating ChatGPT into its IDA voice assistant, I wasn’t convinced. It felt a tad gimmicky, largely unnecessary, and even a little dystopian. But after taking a closer look, I might have changed m mind – and am wondering if it could even rival some of the best AI productivity tools out there. There are some exciting features, and it looks as though your privacy and personal data will be protected – so often a concern when it comes to AI. 

Volkswagen is set to be the first high-volume manufacturer to offer ChatGPT as a standard feature from the second quarter of the year in a lot of cars that’ll appear on the market. The German company is presenting the first vehicles at CES this week, and so far much of the reaction has been positive. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.