This logo contains a delightful hidden surprise

(Image credit: Witzig)

If you're looking for a little distraction during these strange times, it doesn't come much better than a small, furry animal. Everyone has their favourite, but if dachshunds are your thing, you're in luck – there's new lifestyle brand in town dedicated to all things sausage dog, and its logo is bound to raise a smile – even if you're a cat person. 

Witzig, created by NY-based brand design studio ThoughtMatter and pet care coalition Kinship, is an online community just for dachshund fans. It's essentially a dachshund-themed shop and a dachshund-themed blog in one, but it features some truly adorable design work. Our favourite element has to be the Witzig logo itself (below), which contains a hidden dog. Perhaps we'll have to add that as an essential criteria for entering our best logos list.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.