Illustrations show that being boring can be powerful.
(Image credit: Mucinex)
Noma Bar is king of the optical illusion, and he's recently used his talents to create a series of optical illusion posters encouraging people to be 'boring heroes', and stay indoors. The posters were created in collaboration with McCann New York, McCann Health New York and medicine company Mucinex.
The series shows people in their homes lounging around, reading books, listening to music and using their phones, and these images are all cleverly combined with images of more traditional superheroes. The posters are simple yet effective, and are definitely up there with some of our favourite poster designs.
Who knew having a nap could be so heroic? (Image credit: Mucinex)
"The science shows that staying in isn’t exciting, but it does save lives," says Mucinex vice president of marketing Claudine Patel. "So much more than simple words, these vivid and original visuals invite consumers to show off their superhero creds by donning capes and masks and have more fun while performing mundane tasks, such as vacuuming, making a sandwich or simply taking a nap."
A photo posted by @mucinex_us on May 4, 2020 at 9:50am PDT
While the illustrations don't actually include anyone vaccuming or making a sandwich, which is a bit disappointing – we'd have liked to have seen those images incorporated with the superhero silhouettes – the clean illustrations manage to celebrate the mundane, while showing that medical messaging doesn't have to be dull.
They also show that Israeli-born illustrator Noma Bar can create an optical illusion out of pretty much anything. You can see more of the illustrations on Mucinex's Instagram page.
Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.
