Sure, ASUS' fragrance laptop is beautiful – but why on earth does it exist? I asked the designer

Yesterday I attended ASUS’ Design You Can Feel event at Milan Design Festival to view the new range of limited edition Ceraluminum laptops. While I completely bought into the new material, which could have been a gimmick but absolutely wasn’t, there was one laptop that flabbergasted me.

A laptop that dispenses air freshener. Fancy air freshener, but air freshener nonetheless.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.