When it comes to talking about money, logo design is one of the most contentious areas of graphic design. After all, how much work can it possibly take to design a logo? Surely it shouldn't cost companies millions to commission logo designers when the market shows that a straightforward tick seems to work well enough for the likes of Nike?
This sort of attitude can push graphic designers over the edge. Designing a good logo is of course much more difficult than it appears. But how do you tell your client that creating a logo takes a fair bit of time and money? Justifying yourself is a common problem amongst graphic designers, but luckily brand strategist and Blind founder Chris Do is here to help creatives secure themselves the best deal.
Recorded as part of a Money Talk workshop, this video sees Chris explain how to pitch your logo design services. Running at half an hour, this in-depth video tackles the vagueness of logo design pricing with the help of real-world examples, as well as providing some useful tactics creatives can use in the future. Check out the full talk below.