3D packaging gives vodka a backbone

This innovative packaging for Spine Vodka goes back to the bare bones of the product and offers up an inspirational approach.

spine vodka packaging

The 3D gold spine aims to give the product a 'backbone'

There's no denying that there's plenty of competition out there when it comes to a new alcoholic product. You need a strong packaging design to not only stand out from the shelf but to soldify yourself as a forerunner in a sea of already identifiable brands.

German designer Johannes Schulz has done just that with this personal project - creating inspirational packaging for for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."

Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that don't has to hide something," Schulz concludes.

spine vodka packaging

spine vodka packaging

spine vodka packaging

spine vodka packaging

See more packaging ideas over on Johannes' website.

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