You might be a talented creative director, an illustrator with amazing drawing techniques or a master of pixel art perfection. But if your portfolio isn't out there for the world to see, your creative career is going nowhere. Of course, sorting out your portfolio takes more than five minutes – we know that. But we can help.
Inside Computer Arts issue 252 – where the pro tips below came from – you'll find an extensive walk-through guide for time-pressed creatives on how to create the perfect portfolio (or revamp your existing one) in just 12 hours. It's packed with all the expert advice you need to get your online presence in front of prospective employers and clients.
In the meantime, you can follow the basic steps here to get your portfolio website quickly up and running.
Read on to revamp your online portfolio...
Hour 01: write a plan
Condense your core skills and wider capabilities into one compelling sentence that sums you up as a designer. Next, define the purpose of your portfolio (to get hired, for example). Set out your goals and the skills you want to promote.
Hour 02: choose your platform
Adobe Portfolio syncs automatically with your Behance profile, while Cargo, Carbonmade and Squarespace remain popular platforms for creatives. Make sure your visuals are the focal point, and navigation is simple and intuitive.
Hour 2.5: customise your site
Pick your template, add your name, logo, email address, the sentence summarising your skills and any other details you want on your homepage – look to others for inspiration. Delete unnecessary template sections. Pick a font and colour palette.
Hours 03: Curate your best work
Select the best projects to showcase within the scope of your goals. Always choose quality over quantity, and ensure projects are relevant and diverse. Show work you want to do more of; don't be afraid to include personal projects too.
Hours 05: Select/prepare your assets
Think about how to present each project. A good rule of thumb is to show the whole project first, then detailed shots to highlight your craft, followed by some process shots (early sketches and so on). Use eye-catching images and media.
Hours 07: Share the story
Write a short, engaging description of each project, including key details like the client name and project date, a summary of the brief, your role on the project and any metrics demonstrating its success. Add a short title that explains what the project is about: context is everything. And don't forget to spell check!
Hour 10: Sequence projects and preview
When it comes to ordering your portfolio, start and end strongly. Don't dilute the impact of your best work by including filler material: instead, knock viewers out with between three and five of your strongest projects. Once you're done, hit preview to ensure each project is displaying as you intended.
Hour 10.5: Craft a compelling 'About' page
Personalise your 'About' page by expanding on the one-sentence summary you wrote earlier. Tell your story and share your creative focus – don't just list past jobs. Include awards, testimonials and media links to where your work has been published. Add your contact information and links to all social media channels.
Hour 11.5: Final check
Work through this checklist again, making sure everything is ticked off. Is it immediately clear who you are and what you're offering? Does your work give the right message and look the best it can? Is your portfolio branding system (colour scheme, font hierarchy and so on) implemented correctly? Are your contact details easy to find? Is everything spelt and presented correctly?
Hour 12: Promote your portfolio
Add your URL to the bottom of your email signature and on all social channels. Tell the world that your portfolio is there, invite feedback, and email the design press. Moving forward, make sure you continue to update your portfolio regularly.
The full version of this feature first appeared inside Computer Arts issue 252, a special portfolio issue packed with professional advice and expert tips for creating the perfect portfolio and winning more work.
Illustrations: Michael Driver
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