Creative agency We Are Golden captures the essence of Nike Air Woven footwear perfectly in this vibrant new advertising campaign.
First launched back in 2000, the Nike Air Woven footwear design turned heads with its unusual textile pattern - the shoe's upper hand woven using a combination of elastic and polyester webbing to ensure the perfect fit.
This bold, vibrant print campaign is also a total head-turner and therefore fits the product perfectly. Featuring minimal text and simple trainer illustrations, the We Are Golden team ensured the main selling point - the woven material - wouldn't go unnoticed with it providing the brightly coloured, textured backdrop for each print.
Like this? Read these!
- Free Photoshop actions to create stunning effects
- The ultimate guide to designing the best logos
- Download the best free fonts
Have you seen any inspiring branding projects recently? Let us know in the comments!