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Ingenious optical illusion ads will make you see McDonald's on every dancefloor
By Joe Foley published
This might be why you want a Big Mac after a night out.

Is this really the most 'creatively effective' print ad ever?
By Tom May published
Can we measure a campaign's effectiveness just by feels?

KFC gives the Colonel an unexpected makeover in clever billboard ads
By Natalie Fear published
A simple idea can make a big impact.

Virgin's empowering billboard ads are a refreshing take on grindset fitness
By Natalie Fear published
The brand is ditching toxic health tropes.

KitKat wants you to be ruder to AI
By Natalie Fear published
But there's a good reason behind it.

What we can learn from Red Bull’s legendary empty can campaign
By Natalie Fear published
Urban myth or not, it’s a brilliant tactic.

These provocative AI billboards were designed to be hated
By Natalie Fear published
I’m tired of rage-bait marketing

KitKat comes for Apple in cheeky iPhone 17 parody ad
By Natalie Fear published
Feast your eyes on the "Four Finger Pro”.
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