The best adverts of the 2020s (so far)

Stills from a selection of 2020s ads
(Image credit: Nike, Amazon, Bodyform, Extra Gum, Heinz, Humane Society, Squarespace, Olaplex)

Picking the best ads of the 2020s might seem premature: after all, we're not even halfway through yet. But it certainly feels like this decade has lasted an age, and it's undeniable that it's been distinctive. 

First, came the pandemic, then the lockdowns. Then opening up, then more lockdowns. Then things started getting back to normal, only rather than the huge global party and economic resurgence we all hoped for, we got supply chain issues, energy price hikes and major wars. But hey, at least the Barbie movie was good. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.