The best adverts of the 2010s

Selection of ads from the 2010s
(Image credit: Old Spice, Nike, Cravendale, Metro Trains Melbourne, John Lewis, Always, Oatly, Spotify, Samsung, Burger King)

The 2000s had been dominated by the rise of the internet, but in that decade it was still very much desktop-based. In 2010s, though, the web went fully mobile, and helped usher in a new era for advertising in which traditional media such as billboards, print ads and TV commercials started to give way to new approaches such social media marketing, influencer marketing and viral video ads. At the same time, ads became increasingly global and there was a renewed focus on socially conscious messaging, too.

In such a fragmented and diverse landscape, choosing the best adverts by decade becomes quite a challenging task. So to draw up our list, we consulted with design experts, ad creatives, and marketing gurus from across the industry. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.