From bold to beautiful to bloody, here's what I think of current period product branding

Grace & Green packaging for tampons and sanitary towels in greens and red packaging
(Image credit: Grace & Green)

Back in 2017, I wrote a piece about the problem with period product branding. At the time, there were quite a lot of problems to write about. Period products mostly didn't actually show any blood, or anything that looked like blood, and instead used blue liquid to show how absorbent they were.

A woman putting a sanitary towel into her pants had only just been broadcast in an ad for the first time, and familiar tropes about wearing white trousers, rollerskating and feeling ashamed of your period abounded. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.